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Franchise & Business Expo

Discussion in 'Business Marketing' started by RPI, 24th Jul, 2017.

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  1. RPI

    RPI Well-Known Member

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    Franchise & Business Expo stand.jpg We had a stand at the Brisbane event on the weekend.

    There were a lot less people through the doors than I thought.

    Might need to talk to an expert on child labour laws too.......
     
  2. Simon Hampel

    Simon Hampel Founder Staff Member

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    I don't hear about a lot of people wanting to start businesses lately (other than mortgage brokers and buyers agents over on PropertyChat!!).

    It almost seems to be a cyclical thing and right now we're not at that part of the cycle where everyone wants to start a business? I don't understand what might drive that cycle though. Perhaps I'm just not paying attention anyway and there is actually a lot of interest but the expo was just poorly marketed?

    Unemployment levels seem to be fairly stable right now - they certainly aren't high. That might explain the lack of enthusiasm when finding a job isn't all that difficult?
     
  3. hobo

    hobo Member

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    We went to the Sydney one in Feb last year - it seemed to have a reasonably good turnout I thought, but I'd not been before so wasn't sure what to expect. Saw a couple of mildly interesting stands but overall nothing that really suited us (and our plans have changed since then).
     
  4. 2 Dollar

    2 Dollar Active Member

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    Franchises generally suck, almost as much as franchisors.
    The likely reason for little interest.
     
  5. Simon Hampel

    Simon Hampel Founder Staff Member

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    Back in the early days of the somersoft forum I went to a presentation put on by the franchise council I think it was.

    It was very interesting - it was aimed at property investors who were looking at diversifying into business and maybe looking at buying a franchise but the advice we were given was that in many cases it's not the franchisee who's making the money - not the person running the business - it's the franchisor - the person who owns the franchise itself is the only people actually making any money.

    So that's the business to be in - set up a business model and find something that works and then replicate it and let other people buy into your franchises